Optimal Pricing and Advertising Decisions in a Dynamic Multi-Channel Supply Chain
نویسندگان
چکیده
منابع مشابه
Pricing and Advertising Decisions in a Three-level Supply Chain with Nash, Stackelberg and Cooperative Games
Pricing and advertising are two important marketing strategies in the supply chain management which lead to customer demand’s increase and therefore higher profit for members of supply chains. This paper considers advertising, and pricing decisions simultaneously for a three-level supply chain with one supplier, one manufacturer and one retailer. The amount of market demand is influenced ...
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متن کاملpricing and advertising decisions in a three-level supply chain with nash, stackelberg and cooperative games
pricing and advertising are two important marketing strategies in the supply chain management which lead to customer demand’s increase and therefore higher profit for members of supply chains. this paper considers advertising, and pricing decisions simultaneously for a three-level supply chain with one supplier, one manufacturer and one retailer. the amount of market demand is influenced by pri...
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ژورنال
عنوان ژورنال: International Journal of Control and Automation
سال: 2018
ISSN: 2005-4297,2005-4297
DOI: 10.14257/ijca.2018.11.10.11